If you want to generate more clients and dramatically increase the amount of money each client spends with your company…
This will be one of the most exciting messages you read this year.
Because when it comes to generating quality clientele who pay top dollar, most business owners have it all wrong.
You see, for the last few decades most marketing gurus have been preaching the same slimy marketing tactics.
Which have been designed to mislead, pressure and trick customers into buying from you over your competition by making impulse decisions.
And because these methods do work to some degree, with lower paying clients. Business owners have been deploying them into their marketing efforts for decades believing it was their best option.
However, the vast majority of business owners haven’t realised these outdated marketing efforts only attract lower paying clients.
Those clients who are never satisfied with what you deliver, no matter how much you over service them or how little they paid in the first place.
So what’s the solution?
What practical changes can you make in your marketing efforts to attract high value clients, while simultaneously repelling low paying ones?
Well after helping our clients generate over $135 million in sales across 38 different niches in 7 countries…
We can tell you the single biggest difference between companies who suck high paying clients in like a vacuum cleaner on steroids.
And the companies whose businesses are riddled with headaches, skin tight profit margins and cash flow restrictions that make you want to gasp for air.
What’s the secret?
Well in one word it is…
Your marketing, messaging and positioning in your marketplace attracts a specific type of client into your business while turning away others.
Let me give you an example.
Let’s say you are running a personal training business helping middle aged men get back into shape, lose weight and increase their energy.
If you are focused on making a quick buck, or believe you have to use manipulative marketing tactics to generate clients, you are not acting with total integrity.
This can show up in many ways, such as…
Overpromising results for little work on your clients behalf.
Telling them they can still eat pizzas and ice cream and everything will still be ok.
Not correctly setting their expectations as to what it really takes to get a result.
Charging low prices to sell the maximum number of people. Yet not high enough to provide them with adequate back end support.
Not investing in the resources needed to get them proper results (eg. hiring a qualified nutritionist, renting proper gym space, etc).
You see, when you charge low prices in hopes to sell more people, or don;t correctly set expectations in regards to results…
YOu attract clients who guess what?
Only care enough about losing weight to spend $99 on 1-session with you…
And aren;t committed enough to stop eating ice cream and pizza every night.
Which results in lower quality and paying clients for you.
Make sense right?
Now let’s flip it.
Let’s say your messaging and positioning in the marketplace is based on complete honesty and you sell the real deal, such as:
Correctly setting expectations of what’s required from your client.
Charging premium prices so you have enough resources to provide them with the back end support to get the result.
Holding yourself and them accountable to a standard needed to get the result.
Your business starts attracting clients who are so serious about solving their weight problem…
They are willing to invest at a premium price point.
They are willing to be compliant.
They are serious about solving this problem now.
How good is that?
Yes, you will sign up less clients.
However, you can charge literally 100X prices because these people are SERIOUS about solving the problem.
This is just one simple example of how using integrity in your messaging, branding and sales process will lead to high paying clients who make your life a breeze.
If you are interested in discovering other ways in which we use integrity to grow our clients’ businesses and make their lives more enjoyable…
Go to veritasdigital.com.au and reach out to us.
As discussed in this message, we’ll treat you with total respect, shoot you straight and give you a real look at what’s possible in your business right now.